Getting messaging and channels right is essential whether you are building up an engaged list of subscribers or conducting ongoing communication with leads and customers. We can help you understand how to segment your market, determine what collateral and messaging would speak to them, and guide you in building an inbound and outbound marketing plan for communicating with end-users.
Depending on your company’s stage and needs, deliverables for a Market Communication project can include:
- Definition of market segments
- Description of key personas for each segment and their needs
- Messaging approaches for each segment or persona
- Recommended formats and topics for collateral for lead generation and nurturing
- Written technical collateral (e.g, white papers, technical notes, case studies)