Whether you are trying to decide which market segment to approach, or to justify investment in your technology, you will need evidence-based quantification of your market. Credible market quantification can get you where you need to be faster, whether that is in product development or customer acquisition.
We will get to know your market segments, and build bottom-up estimates of the size of each segment. Depending on the stage of your company and desired product, market quantification can be built around a number of techniques, from cold calls to digital surveys, to provide data to understand and size your market segments.
Deliverables for Market Quantification depend on your company’s needs. Potential outputs include:
- Definition of market segments, key players, and how they are unique
- Estimated size of each market segment, and key assumptions and calculations used
- Market-driven recommendations on product requirements and features